About us
Jewellery for everyday life.
Founded in 2015. Crafted in recycled metals.
Our story
The piece that makes it yours.
I started Blue Billie in 2015 because I’ve always seen jewelry as the most important part of an outfit. Not the finishing touch. The thing that truly makes your style your own.
Two people can wear the same white shirt. It’s the earrings, the chain, the ring you never take off that tell them apart.
So that’s what I design. Everyday pieces made to be layered, collected and lived in. Not for special occasions, but for your real life, and for who you are becoming.
The founder
Daniela Upmark
I grew up in a family of artists and entrepreneurs, surrounded by people who made things and dared to build their own. I think that’s where it comes from.
Today I design every piece in Stockholm, in recycled sterling silver. And I have one rule: every piece has to do something for the whole look. If it doesn’t change how you feel in your outfit, it doesn’t make it.
I hope you find yours here.
Love, Daniela
Our company
Blue Billie is operated by Blue Billie Studio AB (Org. no. 559513-4486), a registered company based in Sweden.
Business address
Blue Billie Studio AB
Regeringsgatan 50
111 56 Stockholm
Sweden
Contact information
Email: hello@bluebillie.com