{"title":"The Founder’s Edit","description":"\u003cp\u003eThe pieces Daniela Upmark, founder of Blue Billie, keeps coming back to. Her personal favourites, worn on repeat.\u003c\/p\u003e","products":[{"product_id":"chains-collection-bracelet-gold","title":"Chain Collection Bracelet Gold","description":"\u003cp class=\"p1\"\u003eA statement chain bracelet with a clean, defined presence. Part of our Chain Collection, designed to stand out while remaining refined.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eDesigned to elevate your Jewelry Wardrobe — worn on its own or paired with the matching Chain Necklace for a more complete, balanced look.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e18K gold plated recycled sterling silver\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAdjustable Length: 18–19 cm\u003c\/p\u003e","brand":"BLUE BILLIE","offers":[{"title":"Default Title","offer_id":48883826491724,"sku":"BB-CHC-02-02","price":3900.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/7378\/0300\/files\/chain-collection-bracelet-gold_ddf3247e-ca31-4259-a27e-cb8a94c05718.jpg?v=1768510058"},{"product_id":"fine-chain-gold","title":"Fine Chain Gold","description":"\u003cp class=\"p1\"\u003eDesigned for a more subtle and effortless look — beautiful on its own or as the perfect base for layering your favorite Blue Billie symbols and letters. Available in two lengths for a balanced layered look. Our favorites to pair with this chain are the Pearl Cross and Helium Letters.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eMaterial:\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003e18K gold plated recycled sterling silver\u003c\/p\u003e","brand":"BLUE BILLIE","offers":[{"title":"40 cm","offer_id":55914813391180,"sku":"tmcng-02-40","price":890.0,"currency_code":"SEK","in_stock":true},{"title":"60 cm","offer_id":55914813423948,"sku":"tmcng-02-60","price":990.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/7378\/0300\/files\/2025-12-22BlueBillie1206.jpg?v=1768554966"},{"product_id":"fat-collect-chain-gold-1","title":"Fat Collect Chain Gold","description":"\u003cp class=\"p1\"\u003eAn updated version of our iconic bestseller — now featuring our redesigned signature hook closure that also functions as a symbol holder.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eDesigned to be worn with all our symbols and letters, making it easy to create your own personalized piece. Wear it on its own for a bold statement, or build your Jewelry Wardrobe over time.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eAvailable in three lengths to create a perfectly layered look. Our personal favorite is styling it with the Helium Letters for a more refined, personal expression.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eMaterial:\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e18K Gold plated recycled sterling silver \u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"BLUE BILLIE","offers":[{"title":"40 cm","offer_id":55920706584908,"sku":"fcn-02-40","price":3190.0,"currency_code":"SEK","in_stock":true},{"title":"45 cm","offer_id":55920706617676,"sku":"fcn-02","price":3290.0,"currency_code":"SEK","in_stock":true},{"title":"60 cm","offer_id":55920706650444,"sku":"fcn-02-60","price":3390.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/7378\/0300\/files\/2025-11-05_Blue_Billie3437.jpg?v=1766942838"},{"product_id":"the-octagon-stone-gold","title":"Octagon Stone Gold","description":"\u003cp class=\"p1\"\u003eA polished octagon with a luminous, precision-cut stone. Clean and refined — designed to add a subtle, modern detail to your everyday look as part of your Jewelry Wardrobe.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eDesigned to be worn on your favorite chain, or combined with other symbols to create a more personal expression. We prefer it styled with the Fat Collect Necklace for a clean, balanced look.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eMaterial:\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e18K gold plated recycled sterling silver with a precision-cut cubic zirconia stone\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eStones:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe stone is precision-cut cubic zirconia, a lab-created crystal, so nothing is mined for it. It is cut to catch the light much like a diamond.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eDimensions:\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eHeight: 1,4 cm\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cem\u003eModel is wearing the Octagon Stone on the Fat Collect Necklace, 40 cm\u003c\/em\u003e\u003c\/p\u003e","brand":"BLUE BILLIE","offers":[{"title":"Default Title","offer_id":56147720667468,"sku":"tocs-02","price":990.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/7378\/0300\/files\/2025-11-05_Blue_Billie3365.jpg?v=1762938233"},{"product_id":"row-necklace-gold","title":"Row Necklace Gold","description":"\u003cp class=\"p1\"\u003eA refined necklace set with clear, precision-cut stones arranged in a continuous row with subtly varied sizes. Part of our Row Collection, defined by clean lines and a calm, elevated expression.\u003cimg\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eDesigned to sit close to the collarbone, with a balanced, sculptural silhouette. Wear it on its own for a refined look, or layer with chains to build your Jewelry Wardrobe. We prefer it styled with the Row Earrings for a cohesive, elevated look.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eMaterial\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e18K Gold Plated Recycled sterling silver with high-quality cubic zirconia stones\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eStones\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe stones are precision-cut cubic zirconia, a lab-created crystal, so nothing is mined for them. Each one is cut to catch the light much like a diamond.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eDimensions\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eChain Length: 40 cm\u003c\/p\u003e","brand":"BLUE BILLIE","offers":[{"title":"Default Title","offer_id":58650349928780,"sku":"row-ng-02","price":5990.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/7378\/0300\/files\/2025-12-22BlueBillie0015.jpg?v=1786444075"},{"product_id":"row-bracelet-gold","title":"Row Bracelet Gold","description":"\u003cp class=\"p1\"\u003eA refined bracelet set with clear, precision-cut stones arranged in a continuous row with subtly varied sizes. Part of our Row Collection, defined by clean lines and a calm, elevated expression.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eThe variation in size creates a soft rhythm of light, adding depth while maintaining a balanced, understated look. Wear it on its own or combine with other pieces from your Jewelry Wardrobe. Styled with the Row Necklace for a cohesive, elevated look.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eMaterial\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e18K gold plated recycled sterling silver with high-quality cubic zirconia stones\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eStones\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe stones are precision-cut cubic zirconia, a lab-created crystal, so nothing is mined for them. Each one is cut to catch the light much like a diamond.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eDimensions:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAdjustable Length.: 17-19 \u0026amp; 19-21 cm\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e","brand":"BLUE BILLIE","offers":[{"title":"17 cm","offer_id":56579288236364,"sku":"row-bg-17-02","price":3490.0,"currency_code":"SEK","in_stock":true},{"title":"19 cm","offer_id":56579288269132,"sku":"row-bg-19-02","price":3490.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/7378\/0300\/files\/2025-12-22_Blue_Billie0028.jpg?v=1768562628"},{"product_id":"row-heart-earrings-silver-kopia","title":"Row Ring Silver","description":"\u003cp class=\"p1\"\u003eA refined row ring set with clear, precision-cut stones arranged in a continuous line. Part of our Row Collection, defined by clean lines and a calm, elevated expression.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eDesigned to be worn every day — adding a subtle, polished detail to your Jewelry Wardrobe. Wear it on its own or stack with other rings for a more personal expression. Styled with the Row Earrings for a cohesive, elevated look.\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eMaterial\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eRecycled sterling silver\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eHigh quality cubic zirconia stones\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eStones\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe stones are precision-cut cubic zirconia, a lab-created crystal, so nothing is mined for them. Each one is cut to catch the light much like a diamond.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eDimensions\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eWidth: 6 mm\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eThickness: 3 mm\u003c\/p\u003e","brand":"BLUE BILLIE","offers":[{"title":"50","offer_id":56572925378892,"sku":"row-rs-01-50","price":1290.0,"currency_code":"SEK","in_stock":true},{"title":"52","offer_id":56572925411660,"sku":"row-rs-01-52","price":1290.0,"currency_code":"SEK","in_stock":true},{"title":"54","offer_id":56572925444428,"sku":"row-rs-01-54","price":1290.0,"currency_code":"SEK","in_stock":true},{"title":"56","offer_id":56572925477196,"sku":"row-rs-01-56","price":1290.0,"currency_code":"SEK","in_stock":true},{"title":"58","offer_id":56572925509964,"sku":"row-rs-01-58","price":1290.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/7378\/0300\/files\/2025-12-22_Blue_Billie1127_1.jpg?v=1773851168"},{"product_id":"bead-earrings-blue-gold","title":"Bead Earrings Blue Gold","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eSculptural sphere earrings combining polished metal with natural Lapis Lazuli. Designed as part of our Bead Collection, bringing color and contrast to your everyday Jewellery Wardrobe.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWear them on their own as a statement, or combine with other earrings for a more curated ear. The natural stone makes every pair slightly unique, with subtle variations in color and pattern.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eMaterial:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003e18K Gold Plated Recycled Sterling Silver\u003c\/span\u003e\u003cbr\u003eNatural Lapis Lazuli\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eDimensions:\u003c\/b\u003e\u003cspan class=\"s2\"\u003e\u003cbr\u003eLength: 2 cm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eBead Size: 10 mm\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003ci\u003eSold in pairs\u003c\/i\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eSTYLE NOTE\u003c\/b\u003e\u003cbr\u003eKeep the outfit simple and let the beads do the rest. Wear them on their own for a touch of colour, or style with the matching necklace and bracelet to pull the whole look together.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e","brand":"BLUE BILLIE","offers":[{"title":"Default Title","offer_id":58601595240780,"sku":"bea-bleg-02","price":1290.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/7378\/0300\/files\/SPHERE_EARRINGS_BLUE_GOLD.png?v=1787909807"},{"product_id":"bead-bracelet-blue-gold","title":"Bead Bracelet Blue Gold","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eA strand of natural Lapis Lazuli beads finished with polished gold details. Designed as part of our Beads Collection, bringing deep blue tones and contrast to your everyday Jewelry Wardrobe.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWear it on its own as a statement or combine it with your everyday bracelets. As Lapis Lazuli is a natural gemstone, every bracelet is unique, with subtle variations in colour, tone and pattern.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eMaterial:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e18K Gold Plated Recycled Brass\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eNatural Lapis Lazuli\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eDimensions:\u003c\/b\u003e\u003cbr\u003eLength: 17–20 cm, adjustable\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eBead Size: 10 mm\u003c\/p\u003e\n\u003ch3\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eSTYLE NOTE\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003eKeep the outfit simple and let the beads do the rest. Wear it on its own for a touch of colour, or style with the matching necklace and earrings to pull the whole look together.\u003c\/p\u003e","brand":"BLUE BILLIE","offers":[{"title":"Default Title","offer_id":58620624306508,"sku":"bea-blbg-02","price":990.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/7378\/0300\/files\/BEADS_BLUE_BRACELET.png?v=1787909809"},{"product_id":"bead-necklace-blue-gold-1","title":"Bead Necklace Blue Gold","description":"\u003cp class=\"p1\"\u003eA strand of natural Lapis Lazuli beads finished with polished gold details. Designed as part of our Beads Collection, bringing deep blue tones and contrast to your everyday Jewelry Wardrobe.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWear it on its own as a statement or layer it with your everyday chains. As Lapis Lazuli is a natural gemstone, every necklace is unique, with subtle variations in colour, tone and pattern.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWear the openable clasp at the front or back, and personalize it with your favourite Blue Billie symbols and Helium Letters.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eMaterial:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e18K Gold Plated Recycled Brass\u003cbr\u003eNatural Lapis Lazuli\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eDimensions:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eChain Length: 42 cm\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eBead Size: 10 mm\u003c\/p\u003e\n\u003ch3\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eSTYLE NOTE\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003eKeep the outfit simple and let the beads do the rest. Wear it on its own for a touch of colour, or style with the matching bracelet and earrings to pull the whole look together.\u003c\/p\u003e","brand":"BLUE BILLIE","offers":[{"title":"Default Title","offer_id":58650751238476,"sku":"bea-blng-02","price":1790.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/7378\/0300\/files\/BEAD_NECKLACE_BLUE_GOLD_da3af7e3-46ea-4403-8477-5aa76444dad8.png?v=1787909808"}],"url":"https:\/\/www.bluebillie.com\/collections\/the-founders-edit.oembed","provider":"BLUE BILLIE","version":"1.0","type":"link"}